What We Invest In
Pitch us: kirsten@friendofafounder.com
We invest across sectors, with a focus primarily on female and underrepresented founders. A strong founder-fit for FOAF has a deep background in the industry they are building in and who demonstrates early traction and the ability to execute across stages.
Ceremonia
Ceremonia is a clean hair care brand rooted in the richness of Latin culture. A community-first, digitally native brand built to scale. With unique founder-market-fit.
Hair Care · Portfolio
Consumer App · PortfolioLocker
Locker is the social shopping app helping people ditch the endless screenshots and open tabs. save, organize, and share products in one place, then shop off recommendations from friends instead of algorithms
Body Care · PortfolioEsker Beauty
Esker Beauty is a clean, plant-based body care brand turning bathing into a ritual. With body care products designed to make the bathroom a place for real recovery, not just routine.