What We Invest In

PITCH US

We invest across sectors, with a focus primarily on female and underrepresented founders. A strong founder-fit for FOAF has a deep background in the industry they are building in and who demonstrates early traction and the ability to execute across stages.

Ceremonia

Ceremonia is a clean hair care brand rooted in the richness of Latin culture. A community-first, digitally native brand built to scale. With unique founder-market-fit.

Hair Care · Portfolio
Consumer App  · Portfolio

Locker

Locker is the social shopping app helping people ditch the endless screenshots and open tabs. save, organize, and share products in one place, then shop off recommendations from friends instead of algorithms

Body Care · Portfolio

Esker Beauty

Esker Beauty is a clean, plant-based body care brand turning bathing into a ritual. With body care products designed to make the bathroom a place for real recovery, not just routine.

From Our Clients

“The mix of video, written content, and downloadable resources makes everything feel accessible and well-rounded.”

Meet Your Instructors

  • Founder

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Design Director

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Sustainability Director

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Available Plans

Your Questions, Answered

  • Membership typically includes access to our full library of digital content—videos, courses, resources, and any new material we release while you're subscribed.

  • Definitely. You can switch plans, upgrade, or make changes to your membership anytime.

  • Yes! We’re always expanding the library with fresh content, tools, and updates to keep your learning and inspiration going strong.

  • Memberships are flexible and can be canceled at any time from your account. You’ll retain access through the end of your current billing cycle.